The HBO series Silicon Valley takes a stab at how so many founders think they are making the world a better place doing what they do. It is comedic and true how founders are so drawn into what they are doing that they think it is the greatest thing that the world needs. While sometimes the truth is terribly stretched in terms of the value of what a company is doing, it is useful to have a story behind each company. It's a mission that the team can always fall back on.
Every one of the companies that we have started has a story behind it. Here are several of them.
Lifestyle Therapeutics (LT) - This was pretty straight forward. We simply wanted to empower individuals to take care of their own health. Every thing that we do is driven by that. For example, we built our medical records to be patient owned. When you see an LT doctor, all notes that the doctor writes on you, is available directly to you. More importantly, we looked at how we can help people get healthy. So much of our health care system today is about sick care, helping people who are already sick. So many chronic conditions could be prevented via making lifestyle changes. We were therefore focused on helping people make those changes.
Mirakel - We just couldn't believe the harsh chemicals that people were using to straighten their hair. When we started working on Mirakel, we were more interested in developing medical devices based on electrochemistry. However, we walked into the world of hair straightening and realized that we could develop a way to permanently straighten hair without heat and without harsh chemicals. Finding a safe and effective way to straighten hair become a mission for us.
Homebakee - When I was young, Singapore was a different place. At that time the doors of homes were not closed like they are today. I lived in a flat in Bedok where every race was represented on the floor that I lived on. I knew all my neighbors. Pretty often we used to have neighbors sharing food that they cooked. Sometimes it was because it was an occasion, a festival or someone was celebrating a birthday. Sometimes it was just because they cooked something and wanted to share. When I met Denis, the co-founder of Homebakee, the only thing that I really said to him was let's bring that back and he ran with it and we started working on Homebakee.